Corona in the Global Beer Industry Case Study Example | Topics and Well Written Essays - 500 words

Corona in the Global Beer Industry - Case Study ExampleAccording to the research findings, it can, therefore, be verbalise that the key success factors for firms in the spheric beer industry include good distribution strategy as well as a good merchandise strategy. Since a beer is not consumed because of its taste, crafting a solid commercialiseing strategy that would focus more on the consumers as to the view of the beer, creates a demand for it and strengthens the brand. Then companies arrive at good distribution systems in order to make the beers available to consumers. The strategic group map of the global beer industry with dimensions such as beer quality and market volume, Grupo Modelo would be on the lower right side, Heineken at the upper right side, with the rest of the industry at the middle. Grupo Modelo is positioned in the industry with its escape positioning. This has given the bon ton an edge over its rivals in the US market. However, in the global market, its p ositioning is quite shaky as this image is not embodied in the global brand as a global strategy. In terms of local operations, Grupo Modelo fares better than FEMSA as apparent in its market share. Internationally, FEMSA does not fare as good as Grupo Modelo as FEMSA has failed on its international venture. In comparing the positioning of Grupo Modelo to Heineken, Grupo Modelo has a positioning that targets a wider market, as it is based on the image that is associated with it, in contrast to Heinekens premium claims which is more based on taste. Because taste is not the most important attributes that beer and non-beer drinkers put a premium on, Grupo Modelos positioning is on a stronger ground.